BMW is ushering in a new chapter for the 1-Series, the flagship of driving pleasure in the premium compact segment. Entering its fourth generation, the 2024 BMW 1-Series boasts an evolved design, refined engine options, and cutting-edge technology. With improved chassis dynamics and the inclusion of 48-volt mild hybrid engines, the 1-Series is cementing its position as the sportiest contender in its class. Sustainability has also been prioritized, from the production process using recycled materials to enhanced fuel efficiency. The launch of this latest BMW 1-Series, set for October 2024, coincides with the 20th anniversary of the brand's successful journey in the compact car market. Built at BMW's Leipzig plant, the new model will primarily target the German market, with Japan among its top five international markets.
The exterior of the new BMW 1-Series exudes athleticism with hallmark BMW features: a long hood, sleek roofline, and powerful rear stance. The updated dimensions contribute to this, with the vehicle now 42 mm longer, standing at 4,361 mm, and slightly taller at 1,459 mm. The design overhaul is most evident at the front, where the flatter nose and wide kidney grille enhance its sporty appearance. Standard LED headlights and optional adaptive LED lighting with matrix high beams further enhance the premium aesthetic. Side profile elements such as the signature Hofmeister kink and elongated roof spoiler underline the sleek silhouette, while a black diffuser-style rear accentuates the dynamic look. The new 1-Series will also offer multiple paint options, including BMW Individual colors and a contrasting black roof finish for added flair.
For enthusiasts, the BMW M135 xDrive sits at the pinnacle of the range, powered by a 300-hp four-cylinder engine capable of hitting 100 km/h in just 4.9 seconds. Featuring an Adaptive M Chassis, sport steering, and all-wheel drive, this high-performance model also sports distinct design cues such as horizontal grille bars, mirror caps in M-style, and four exhaust tips. Optional performance features include an M Technology Package with lightweight suspension components and M Compound brakes, reinforcing its status as a track-ready machine. The new 1-Series introduces a refined engine lineup, including three-cylinder and four-cylinder options paired with 48-volt mild hybrid systems. The BMW 120, for example, delivers 170 hp and accelerates from 0 to 100 km/h in 7.8 seconds, while the 120d and 118d provide diesel alternatives with similarly impressive performance figures. Every model comes equipped with a 7-speed Steptronic transmission for smooth gear shifts and improved fuel efficiency.
Inside, the new BMW 1-Series offers a sporty yet premium cabin experience. Notably, the interior is leather-free, with upholstery options that include recycled polyester fabrics for eco-conscious customers. Sport seats and M sport seats are available, offering high levels of comfort for long journeys. The interior’s design also emphasizes the driver’s focus, with a sleek gear selector and a new digital BMW Curved Display combining a 10.25-inch Information Display and a 10.7-inch Control Display. With digital climate controls and minimal physical buttons, the cabin feels both futuristic and streamlined. Chassis improvements include enhanced body rigidity, new shock absorber technology, and optimized steering feedback. The M Sport Package offers even more dynamic handling with an Adaptive M Chassis that lowers the ride height by 8 mm and 18-inch alloy wheels, further boosting the car’s sporty character.
BMW’s latest 1-Series comes equipped with a wide array of automated driving and parking systems. Standard features include Lane Departure Warning, Traffic Sign Recognition, and the Parking Assistant with Reversing Assistant. Optional upgrades offer even more advanced technologies like Steering and Lane Control Assist, Active Cruise Control, and Parking Assistant Professional, which allows for smartphone-controlled parking maneuvers. The vehicle also features BMW's Operating System 9, incorporating BMW iDrive with QuickSelect for an intuitive user interface. With support for Apple CarPlay® and Android Auto™, the new 1-Series is fully connected, offering seamless smartphone integration. The BMW Digital Key Plus, available as an option, allows drivers to unlock and start their car using their smartphone or Apple Watch.
The new BMW 1-Series allows for extensive personalization through various packages. The Innovation Package includes a head-up display and augmented reality for navigation, while the Premium Package adds features such as wireless phone charging and adaptive LED headlights. Additionally, a Harman Kardon sound system and a panoramic glass roof are available for those looking to enhance their driving experience. In essence, the 2024 BMW 1-Series not only continues its legacy as the pioneer of premium compact driving but sets a new benchmark with its innovative technologies, improved performance, and sustainable approach. Whether it’s the daily commute or spirited weekend drives, the new 1-Series delivers an unmatched combination of comfort, style, and dynamic capability.
Comments
Post a Comment